CattleLink

CattleLink is an online cattle marketing platform serving ranchers in West Texas and Eastern New Mexico. It connects livestock sellers with buyers through live video auctions, bringing the auction experience online and giving local cattle national visibility. Ranchers can create listings to showcase their cattle and reach a wider network of potential buyers, while buyers can browse available lots, connect with ranchers, and bid on livestock through a single platform.

CattleLink’s offerings include cattle catalogs, live video auctions, and tools to support the selling and buying process. Listings may feature feeder cattle such as steer and heifer calves, yearlings, and other livestock, with details including weight, delivery timing, and location. The company also presents seasonal sales, including the Palo Duro Classic, its annual summer video auction inspired by the ranching heritage of the Palo Duro region. CattleLink aims to make livestock transactions more accessible and efficient, helping producers market their cattle and helping buyers find quality animals with confidence.