Unclaimed brand
Maison familiale de tricot - Specialty knitwear family business Fibres naturelles, expertise et innovation - Natural fibres, expertise, innovation
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Hex Code
Color name
RGB
HSL
CMYK
#727272
Dove Gray
114, 114, 114
0, 0, 45
0, 0, 0, 55
#CDCDCD
Silver
205, 205, 205
0, 0, 80
0, 0, 0, 20
#121212
Cod Gray
18, 18, 18
0, 0, 7
0, 0, 0, 93
Ça va de soi is a distinguished Montreal-based knitwear brand founded by Odile Bougain and Antoine Nasri in the late 1980s. With a commitment to slow fashion, the brand specializes in timeless pieces crafted from exceptional natural fibers, such as cashmere, organic cotton, and fine wool. Their collections encompass an array of stylish clothing for both women and men, including sweaters, cardigans, dresses, trousers, and classic accessories like scarves and hats.
Emphasizing sustainability and ethical production, Ça va de soi ensures that every garment respects both human and animal conditions throughout its creation process. They are dedicated to innovation, offering services like garment washing and repair, as well as a recycling program aimed at achieving zero waste. With a rich history and a family-oriented ethos, Ça va de soi continues to provide high-quality, stylish essentials valued for their durability and elegance, all at fair prices that resonate with eco-conscious consumers.
Brand industry
Lifestyle
Company type
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Year founded
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Company size
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Natural-fibre knitwear
Merino wool sweaters
Cashmere knitwear
Knitwear repair and refurbishment
Slow-fashion apparel
How do I download the Ça Va De Soi logo?
The Ça Va De Soi logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Ça Va De Soi's branding look like?
The Ça Va De Soi wordmark is a lowercase, softly rounded sans-serif name, with the French circumflex over the final “a” as its distinctive letterform detail. Its visual identity is restrained and tactile: quiet neutral tones, fine understated typography, and spacious layouts that let natural-fiber garments and close, softly lit fashion photography carry the emphasis.
What are Ça Va De Soi's brand colors?
The Ça Va De Soi color palette uses the hex codes #727272, #CDCDCD and #121212.
The Ça Va De Soi name, logos and brand assets are trademarks of Ça Va De Soi and its affiliates. Brandfetch isn't affiliated with or endorsed by Ça Va De Soi. Their use is subject to Ça Va De Soi's brand guidelines.