ÇA VA MAMAN

Ça va maman? is a parental mental health brand founded by psychologist Dr. Lory Zephyr and journalist Jessika Brazeau. Combining professional expertise with an empathetic view of everyday family life, it explores the emotional realities of parenting with honesty, nuance, and no judgment. Its mission is to help mothers care for and trust themselves, better understand their experience of motherhood, and feel more confident in their parenting.

Rather than telling parents how to raise their children, Ça va maman? offers tools to support self-understanding and emotional well-being, with the belief that greater self-respect and self-knowledge can contribute to a more balanced family life. Its offerings include a podcast featuring candid conversations about parental mental health, online and in-person conferences, books, a magazine, and free resources. The brand also provides a member space and invites mothers to join its community through a weekly supportive email. Topics addressed across its content include maternal guilt, anxiety, self-care, parenting confidence, and challenges in family relationships.