CBX is a dynamic global sports promoter and events production house that excels at realizing the value of global sports rights to enhance brand activation. Established in 2007, CBX has built a solid reputation by working with prestigious brands like Formula 1 and Formula E. In fact, they founded the F1 FanZone in 2008, creating the largest and most exciting Formula 1 outdoor experience, bringing fans closer to the heart of motorsport.

CBX made history in 2018 by organizing the first-ever Formula E race in Saudi Arabia, opening the doors to international visitors and hosting the country's first international concerts. Beyond motorsport, CBX has expanded its portfolio to include snooker, table tennis, boxing, and other major sporting events, aiming to broaden its reach and engage a diverse range of audiences. Their team is comprised of experts who are trusted by well-known sporting brands, talented individuals, and renowned venues worldwide.

With CBX, expect unmatched expertise in venue creation, esports, brand activation, partnership management, interactive experiences, roadshow events, hospitality, marketing, and communications. They are driven by a passion for sports and a commitment to delivering exceptional experiences