CEL-CEL

CEL-CEL is a lifestyle brand named and developed from the ideas of Jyutaro Yamanaka, who also produces and designs its collections. The name reflects personal meanings associated with the letters C, E and L, and the brand’s aspiration to bring small moments of happiness, confidence and a little something special into everyday life through fragrance. Its offerings include fragrance and accessories, with the featured third collection expanding into bags.

The collection centers on a distinctive “C” motif, expressed in delicate, eye-catching designs. Accessories include necklaces, pierced earrings, ear clips, rings and bracelets, available in LUXE Silver925 or LIGHT brass versions. The collection also includes small and medium two-way bags, designed to pair with the accessories. Both accessory material lines use nickel-free coatings and may suit some people with metal allergies. CEL-CEL sells through its online store and has announced pop-up events in Tokyo, Osaka, Nagoya and Fukuoka to present the collection. Its designs combine subtle detailing with a polished sparkle, offering coordinated pieces for everyday styling and more special occasions.