CEL is a privately owned consultancy and technology firm specializing in Supply Chain & Operations. With offices in Singapore and Ho Chi Minh City, as well as remote collaborators from around the world, CEL has been assisting clients across four continents for over 16 years. Their goal is to help leaders and decision makers in medium and large organizations maximize financial returns, plan for growth, and minimize environmental impact through the design, optimization, and planning of their supply chains.

CEL's expertise lies in providing consultancy services and data & software services, with their raw material being data and their domain expertise being supply chain. They are committed to their clients, value innovation, and aim to contribute to a more balanced and effective world. CEL serves various industries such as Consumer Goods, Food & Beverage, Agro-industry, Retail & Distribution, Footwear & Textile, Electronics, Building Materials, Bulk Commodities, Logistics & Transport, Pharma-ceutical, Waste, and Biofuel.

They help answer important supply chain-related questions and are actively working towards an Autonomous Supply Chain, where a self-driving supply network fulfills demand most optimally without human intervention. The focus on data sets CEL apart from other firms, as they integrate data analytics, data science, modeling & simulation, and cloud computing to provide informed and realistic solutions for their clients. CEL's team consists of professionals with diverse competencies and international backgrounds, specializing in consultancy, project management, training, coaching, supply chain management, logistics and production operations, distribution, sourcing, forecasting, demand & supply planning, inventory optimization, corporate finance, trade finance, infrastructure investment, data science, advanced data analytics, geo-analytics, statistics, modeling, simulation and optimization, and software development, cloud computing, and distributed architecture.

CEL combines their extensive expertise with the power of data and technology to transform and improve supply chains, ultimately offering dynamic solutions that require minimal human intervention