Outer Space is a brand dedicated to advocating for the safe and sustainable use of outer space for all. With outer space becoming increasingly crowded and contested, Outer Space recognizes the importance of regulating activities that disrupt, deny, or destroy space systems. This brand understands that the exploration and utilization of outer space should be accessible to all countries and actors, including states, non-state actors, the private sector, and academic institutions.

Outer Space acknowledges the challenges posed by the outdated treaties and agreements governing outer space activities. While these agreements have maintained the sanctity of outer space, they lack the necessary provisions to address contemporary challenges. Outer Space advocates for the development of more effective rules and norms to comprehensively address counter-space technologies and activities. Legally binding measures, such as revising the 1967 Outer Space Treaty, are pursued, but political obstacles make them difficult to achieve. In the interim, nonlegal, political instruments like transparency and confidence-building measures (TCBMs) are seen as crucial steps to mitigate the challenges faced in space governance.

Overall, Outer Space is committed to ensuring the safe and sustainable utilization of outer space for the benefit of all countries and actors, and strives to promote effective rules and norms that address the evolving landscape of outer space activities.