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Hex Code
Color name
RGB
HSL
CMYK
#F36003
Blaze Orange
243, 96, 3
23, 98, 48
0, 60, 99, 5
**Lazada Group** is Southeast Asia’s premier eCommerce platform, founded in 2012 and operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a technological innovator backed by Alibaba Group, Lazada is committed to revolutionizing the retail experience through advanced logistics, robust payment systems, and cutting-edge technology.
Lazada connects consumers to an expansive marketplace, featuring **LazMall**, Southeast Asia's largest virtual mall, which guarantees product authenticity and quick delivery from over 32,000 international and local brands. The **Lazada Marketplace** empowers retailers by providing access to millions of customers, comprehensive payment solutions, and marketing support across 18 diverse product categories, from health and beauty to home appliances.
Furthermore, Lazada’s **cross-border services** enable homegrown brands to reach global audiences, offering a wide selection of products from established markets while ensuring rapid delivery through its sophisticated logistics infrastructure. By 2030, Lazada aims to serve 300 million customers, setting a new standard in online shopping across the region.
Brand industry
E-commerce and Shopping
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