The Center for Earth Ethics is a brand that envisions a world where the well-being of all people and the planet is the true measure of value. Their work focuses on values, spirit, education, and civic engagement, striving to create change at the intersection of these areas. The brand aims to shift the dominant value system, which prioritizes short-term material gain regardless of the resulting pollution, depletion, and inequity, to one that prioritizes the long-term health and vitality of the entire community of life.

The Center for Earth Ethics achieves this through education, convening, and advocacy, engaging individuals and communities to raise public consciousness and drive policy and cultural shifts. Their areas of focus include ecology, spirituality, and faith; environmental justice and civic engagement; indigenous wisdom, values, and rights; and sustainability and global affairs. Through these focus areas, the brand cultivates a more inclusive public consciousness and supports thriving communities while promoting planetary health