Cent-GPS is a Kuala Lumpur-based brand that specializes in political science and social behavioral research. Since their launch in 2015, their focus has been on delivering local research in an attainable and comprehensible medium. With expertise in quantitative and qualitative research, Cent-GPS assists clients in understanding the realities on the ground, enabling them to make informed decisions based on evidence rather than speculation.

As companies and corporations navigate a fast-paced trading and investment landscape, Cent-GPS provides valuable insights by bridging economic metrics with on-the-ground sentiments. They translate measurements into actual pictures, helping clients grasp the impact of various factors on their operations. By making their research more relevant and accessible, Cent-GPS aims to contribute to national conversations, policy-making, and business decision-making.

One of their notable publications focused on the property affordability along the Sungai Buloh – Kajang MRT line, shedding light on the low ridership and overhang of unsold properties. These empirical observations have proven essential for governments and businesses in crafting effective policies and investment strategies