BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domain supports the technical delivery of playable ads, interactive ads, and engagement landing pages. These tools and pages are used to host interactive advertising experiences, while the content on individual landing pages is created and managed by independent partners, not BPGame.

The company states that partners are responsible for the material they publish and that it does not verify, endorse, or control each individual ad or page. BPGame monitors activity on its domain to enforce its platform rules and terms, and provides a trust and safety contact for reporting harmful, abusive, or suspicious activity. It also offers a way for visitors to opt out of personalised content and tracking on the domain, with the preference stored locally in the browser.

The domain is intended for technical operations only: BPGame says it does not conduct commercial transactions there or request payments or financial information