BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domain supports the technical delivery of playable ads, interactive ads and engagement landing pages. These services provide infrastructure for advertising and engagement experiences created by independent partners; BPGame states that it does not create or manage the content published on individual landing pages.

The domain is used for technical operations rather than online sales, and it does not conduct commercial transactions or request payments or financial information. Partners are responsible for their own content, which BPGame does not verify, endorse or moderate on an item-by-item basis. The company says it monitors activity for compliance with its platform rules and terms of service, and invites users to report harmful, abusive or suspicious activity to its trust and safety team. Privacy-related requests can be sent separately. Visitors can also opt out of personalised content and tracking through a setting stored locally in their browser.