BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domains support the technical delivery of playable ads, interactive ads and engagement landing pages. These properties provide infrastructure for advertising experiences and pages created by independent partners; BPGame states that partners are responsible for the content they publish, and that it does not verify, endorse or control each individual page. The domain described is not an online store and does not conduct commercial transactions or request payments or financial information.

BPGame monitors activity to enforce its platform rules and terms of service, and provides a channel for reporting harmful, abusive or suspicious use. Its trust and safety team reviews legitimate concerns and may suspend or remove content that violates its standards. Privacy-related requests can be sent to the address provided on the site. Visitors can also opt a device out of personalised content and tracking from the domain, with the preference stored locally in the browser.