CenturyRide

Century Ride is a cycling and healthy-aging media brand for avid riders over 50 who want to preserve the pleasure of riding and support active, healthier, happier lives as they age. Its message is that getting older does not have to mean giving up challenging goals or the “Second Half” of life. The brand shares videos and reading recommendations focused on practical questions facing mature cyclists, combining cycling experience with discussion of fitness, recovery, wellbeing, and technology.

Featured topics include heart-rate variability and VO2 max, workout recovery, sleep, mountain biking and mood, riding skills, and choosing a gravel bike. Century Ride also explores how cyclists can use tools such as Garmin devices and artificial intelligence to understand training, fuel rides, and address weight-loss challenges. Stories and interviews highlight the experiences of older riders, including those adapting their riding after injuries or changes in ability. Through its YouTube content and books it reads, Century Ride encourages people to keep learning, riding, and finding enjoyment in cycling throughout later life.