C’era una volta gioielli

C’era una Volta is an artisan jewelry brand created by Virginia Mori Ubaldini. Available exclusively online, it offers handcrafted pieces inspired by nature, bringing together soft, irregular forms and a balance of elegance and raw material. The jewelry is designed as delicate, rustic keepsakes and small amulets that invite wearers to see the world with wonder.

Each piece begins as a wax model, shaped by hand and then cast using the traditional lost-wax technique at a workshop in Florence. This process reflects Virginia’s attention to natural details and her appreciation of wax as a creative medium. The collections include botanical designs such as Herbarium, featuring flowers sculpted by hand before casting. The online shop offers jewelry for personal wear and gifting, and customers can contact Virginia to discuss ideas for a custom piece.

The brand also shares information about jewelry care and frequently asked questions. Through its blog and social media channels, Virginia offers updates and glimpses behind the scenes of her work.