Cerca is a local discovery guide that helps people find businesses and services across Colombia. Users can search by need and location, explore listings in categories such as cafés, restaurants, plumbing, electrical services, beauty, dentistry, vehicle workshops, and veterinary care, and browse recommendations nearby. Business profiles can include customer ratings and reviews, neighborhood, price range, and opening hours, helping visitors compare options and plan a visit. The platform also highlights local places to explore, including museums, cultural sites, parks, shopping centers, and event venues.

Cerca offers practical tools for connecting people with nearby businesses. Users can find a business on a map and request directions, save favorites, view offers, and suggest businesses missing from their area. Visitors staying at participating hotels can use a PIN to request service to their room, while diners can scan a QR code to open a table menu without creating an account. Business owners can claim their listing, and users can create an account to access site features. Cerca is an initiative of Exus.