CEWE is a photo services and personalised photo-product brand offering customers a range of ways to print, display and share their pictures. Its products include photo books, wall and desk calendars, photo prints, enlargements, canvas prints, framed pictures and other wall art. Customers can also create personalised gifts such as mugs, puzzles, photo magnets, stickers, phone cases and textile products, as well as cards and invitations for occasions including weddings, baptisms and confirmations. Seasonal offerings include photo and fill-your-own advent calendars.

CEWE provides options for designing products, transferring images from mobile devices and storing photos online. Customers can place orders through its website and photo software, and the site also lists CEWE stores and express services, including photo printing and collection in store. The Swedish website provides information about product formats, paper and cover choices, delivery, payment and customer service. It also features inspiration, webinars, a newsletter and a satisfaction guarantee. Overall, CEWE focuses on turning personal photographs into printed keepsakes, home décor and gifts.