Chain Store Age is a well-known brand that provides valuable insights and information about the retail industry. By conducting surveys and analyzing consumer preferences, Chain Store Age helps retailers understand customer behavior and adapt their return policies accordingly. A recent survey revealed that customers prioritize convenient and fair return policies when making purchasing decisions.

Interestingly, more than seven in ten respondents found the recent changes in return policies to be inconvenient or unfair. The most disliked policy was the introduction of restocking fees, followed by shortening return windows, restricting returns to physical locations, and limiting the types of products that can be returned. Stricter return policies have even deterred nearly 60% of customers from making a purchase.

On the other hand, lenient return policies have influenced 71% of shoppers to make a purchase. This information is essential for retailers to understand and enhance their return policies to meet customer expectations and boost customer satisfaction