Challenge is a New Zealand brand that was established in 1998 with a strong focus on providing exceptional service. The brand prides itself on its independence and the unique experience offered by each of its owner-operated stations. As a New Zealand-owned company, Challenge quickly became an influential player in the industry, combining high-quality fuel services with a genuine connection to local communities.

With a network of 75 independently owned and operated stores across the country, Challenge offers a range of products and services to cater to customers' needs. These include trailer hire, vehicle servicing, tyre services, car washes, and shopping options. Additionally, Challenge provides convenient amenities like LPG filling or swaps, laundromats, and barista coffee.

Customers can also take advantage of various cards and programs, such as the Challenge Commercial Fuel Card, Challenge Gift Cards, and the My Challenge Programme, which offers boosted fuel discounts. Overall, Challenge is synonymous with Kiwi independence, value for money, down-to-earth service, and a genuine commitment to its customers