Challenge Ruban Rose is a brand dedicated to raising awareness and funds for breast cancer. They organize running and walking events to promote early detection and support research. With approximately 49,000 new cases and 11,900 deaths each year in France, breast cancer remains the most common cancer among women. However, when detected early, it has a high cure rate of over 90%. The brand emphasizes the importance of regular screenings, starting with a reference mammogram at 40 years old and participating in the organized breast cancer screening program for women aged 50 and above.

Challenge Ruban Rose aims to create a joyful and inclusive atmosphere, focusing on overall well-being rather than competition. They encourage participants to take care of their bodies and support the cause by either joining the events or making a donation. By expanding their reach to different cities across France, the brand strives to spread the message even wider. Join Challenge Ruban Rose in the fight against breast cancer and contribute to making a difference.