Champions Circle™ is a dynamic and empowering brand that brings together fans, alumni, and supporters with the common goal of fueling the success of University of Michigan student-athletes. As a community, Champions Circle™ is dedicated to utilizing the power of name, image, and likeness (NIL) to uplift and develop these student-athletes into future leaders and champions. Committed to adhering to NCAA and university guidelines, Champions Circle™ ensures that the University of Michigan continues to thrive within the realm of college athletics.

Collaborating with Valiant Management Group (VMG), Champions Circle™ organizes NIL events, as well as fundraising and marketing initiatives. Whether you are a student, an alumni, or simply a fan, you have the incredible opportunity to make a profound impact on the lives of these student-athletes and help ignite a legacy of championships across all sports. The primary focus of Champions Circle™ is to support and empower Michigan Student-Athletes in reaching their full potential through enhanced NIL opportunities.

Join the ranks of the elite and be a part of the Champions Circle™ today!