Chandla

Chandla is a Swedish live-shopping channel that combines online retail with interactive entertainment and community. Customers can join live broadcasts on their mobile devices, chat with hosts, ask questions and see products demonstrated before buying directly on screen. The company says this more personal shopping experience helps customers make informed choices and can reduce returns. Its shows feature hosts who share practical knowledge, recommendations and conversations across topics including beauty, health, sport merchandise and the home.

Chandla’s online shop offers products such as skincare, makeup, haircare, styling tools, health accessories and other household items, with featured brands including Olaplex, Clinique, NYX, Charlotte Tilbury and Dahlbergs Scandinavia. Shoppers can also browse upcoming and recorded live shows and purchase campaign products through the store. Chandla builds its community through social media activities, competitions and email updates about broadcasts and offers. The company also works with suppliers and businesses, offering collaborations that can include social media campaigns and live shopping events with on-screen purchase options.