Unclaimed brand
A primary source of truth for independent underground electronic music news and investigative journalism that shapes global club culture.
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Hex Code
Color name
RGB
HSL
CMYK
#CF2E2E
Persian Red
207, 46, 46
0, 64, 50
0, 78, 78, 19
#FECDA5
Flesh
254, 205, 165
27, 98, 82
0, 19, 35, 0
#72200E
Pueblo
114, 32, 14
11, 78, 25
0, 72, 88, 55
Change Underground (CU) is a pioneering brand established in 2013, dedicated to transforming the dance music landscape. As the original platform for uncovering fresh talent, CU champions underrepresented artists and overlooked genres, challenging the elitism typical of the mainstream music industry. With a strong commitment to artists’ rights, the brand has not only earned respect but also inspired a more inclusive media environment.
CU provides a wealth of services, including exclusive premieres, in-depth artist interviews, and comprehensive music reviews, creating a vibrant space where innovation and creativity thrive. Whether you’re a fan of techno, house, or any subgenre in between, CU serves as the ultimate hub for discovering the sounds that shape tomorrow’s club culture.
By staying connected to the latest trends and emerging talent, CU keeps its audience engaged with cutting-edge music and lifestyle content. With an extensive global network, Change Underground continues to be the essential resource for anyone passionate about dance music and culture.
Brand industry
Arts and Entertainment
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Year founded
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How do I download the Change Underground logo?
The Change Underground logo comes as a light logo. Download as transparent PNG.
What are Change Underground's brand colors?
The Change Underground color palette uses the hex codes #CF2E2E, #FECDA5 and #72200E.
The Change Underground name, logos and brand assets are trademarks of Change Underground and its affiliates. Brandfetch isn't affiliated with or endorsed by Change Underground. Their use is subject to Change Underground's brand guidelines.
