Changing Minds is a national brand that focuses on mental health and addiction. As a not-for-profit organization, Changing Minds is led and operated by individuals who have experienced their own mental health journeys. They prioritize building connections and nurturing the mana and potential of all individuals with personal experience of mental distress and/or addiction throughout New Zealand.

They are committed to upholding whanaungatanga (connection, identity, and purpose) within te Tiriti o Waitangi for the wellbeing of all Aotearoa. Changing Minds offers various services including hauora services, advocacy, human rights, and health policy. They collect, articulate, and activate the strategic voice of lived experience.

Their main goals are to make a difference in equitable wellbeing, inspire transformation and awareness, nurture lived experience voices, and activate whānau mātau ā-wheako to embrace their experiences as a source of strength. Changing Minds is guided by their core values of absolute integrity, protection of sacred experiences, the power of words, leadership autonomy, and connection and identity. They have a dedicated team, including a CEO, Finance Manager, Engagement Manager, and Communications Coordinator, all committed to promoting mental health and wellbeing in New Zealand