News 3 Now is a trusted and comprehensive news brand that covers breaking news, weather updates, sports, and live video streaming for Madison and the rest of southern Wisconsin. As the leading source of information in the region, News 3 Now offers a wide range of services to keep its audience informed and engaged. With a team of dedicated journalists, News 3 Now delivers up-to-the-minute local news, national and world news, crime reports, and investigative journalism.

They also provide in-depth coverage of politics, elections, education, environment, and entertainment. In addition, they have special segments like In the 608 which showcases unique stories from the local community and Time for Kids which caters to younger audiences. News 3 Now's weather forecast and radar keep viewers updated on the current conditions and any potential severe weather alerts or school closings.

They also cover local sports extensively, including the Badgers, Packers, Brewers, and Bucks, as well as high school sports, and feature the exemplary coaches in their Coach of the Week segment. Moreover, News 3 Now offers a diverse range of lifestyle content, including food and recipes, health and wellness, technology, pets and animals, and shareable stories. They also provide valuable resources, such as the Call for Action platform and obituaries.

With a user-friendly website, mobile apps for iOS and Android, and an OTT live stream, News 3 Now ensures that its audience can access their content anytime, anywhere. Overall, News 3 Now is the go-to source for comprehensive news coverage, making it an essential part of the Madison community