Char-Broil® is an iconic American brand, established in 1948 in Columbus, Georgia, that has revolutionized backyard grilling. As one of the oldest and most recognized barbecue brands in the U. S., Char-Broil® has expanded its reach to Europe since 2011, introducing real American BBQ culture to countries like Germany.

Known for its innovative grilling solutions, the brand offers a diverse range of products, including gas grills, charcoal grills, electric grills, and hybrid options, along with the TRU-Infrared™ grilling technology. This patented system ensures juicier results, even heat distribution, reduced fuel consumption, and easier cleanup. The brand also emphasizes user experience with a variety of accessories, from cooking utensils to smoker kits, enhancing the grilling experience for both casual and avid grillers.

Char-Broil® fosters a strong community through partnerships with BBQ experts for recipes and grilling tips, making every grilling session memorable. Recognized for its quality and innovative approach, Char-Broil® continues to inspire grilling enthusiasts worldwide while achieving significant growth in the European market