Chariow is a digital commerce platform designed to help creators and entrepreneurs sell products online, with a stated mission to democratize sales in Africa. It enables users to set up a customizable online store quickly and sell to customers locally and worldwide. Products can include e-books, PDFs, templates, other digital files, online courses, software and application licenses, and bundled offers. The platform also supports coaching sessions and private membership communities.

Chariow brings key sales operations together in one place, including payment processing, currency conversion, secure digital delivery, customer management, and fast revenue withdrawals. Customers can pay through options such as Mobile Money, Orange Money, Wave, MTN Money, bank cards, and international transfers, depending on availability in their country. Creators can automate file delivery and email workflows, connect marketing tools such as MailerLite and Brevo, and use built-in AI tools to draft product descriptions and titles. An affiliate network lets sellers set commissions and track partner referrals.