Ahrefs is the team behind a data-led view of how people reach websites through search engines, AI assistants, and other channels. Its AI vs Search Traffic Analysis dashboard uses data from the free Ahrefs Web Analytics tool to track traffic trends across a large cohort of websites. Visitors can compare sources such as Google, Bing, ChatGPT, Gemini, and Perplexity, and explore traffic by channel, category, or site-volume band.

The dashboard presents traffic shares, monthly changes, and longer-term comparisons, helping users see how traditional search and AI-driven referrals are changing. It also reports activity across direct, paid, social, and other traffic channels, with source-by-source growth figures and historical comparisons. Ahrefs Web Analytics is offered as a free tool for viewing traffic distribution, tracking conversions, and monitoring key user actions in real time. By combining these analytics with an accessible visual presentation, Ahrefs helps website owners and marketers understand where visitors come from and follow emerging shifts in online discovery.