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Hex Code
Color name
RGB
HSL
CMYK
#D7AA8B
Tan
215, 170, 139
24, 49, 69
0, 21, 35, 16
#B246FE
Heliotrope
178, 70, 254
275, 99, 64
30, 72, 0, 0
#380049
Ripe Plum
56, 0, 73
286, 100, 14
23, 100, 0, 71
Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating across six countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a member of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and robust logistics to revolutionize online shopping in the region. With a vision to serve 300 million customers by 2030, Lazada offers an expansive selection of products, facilitated by its LazMall, which connects shoppers to over 32,000 trusted local and international brands, ensuring product authenticity and customer satisfaction through fast delivery and flexible return policies.
Lazada Marketplace empowers retailers by providing access to millions of customers across 18 diverse categories, from health and beauty to home appliances. Additionally, the cross-border initiative enables regional brands to reach global markets, providing a gateway for international shoppers to discover unique Southeast Asian products. With an emphasis on safe and seamless transactions, Lazada is at the forefront of redefining the retail experience in this dynamic eCommerce ecosystem.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #D7AA8B, #B246FE and #380049.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.