Cheeky is a children’s clothing and accessories brand with an official online store offering collections for babies, girls, and boys. Its range includes clothing, footwear, and accessories for babies and children from 1 to 14 years old, with dedicated selections for ages 1–3 and 4–14. Products shown include bodysuits, rompers, sweaters, sweatshirts, T-shirts, trousers, shorts, skirts, dresses, sandals, and sneakers, with styles and sizes varying by item.

Customers can shop online and find new arrivals, promotional offers, and seasonal collections. The store advertises three interest-free installments and free pickup, as well as shipping throughout the country. Cheeky also offers free exchanges and returns, customer assistance through WhatsApp, and a loyalty program called Cheeky Points, through which shoppers earn points on purchases and can receive additional benefits. The website provides information on store locations, shipping, order tracking, current promotions, and customer support. Visitors can also sign up for the newsletter to receive offers and inspiration, or explore information about franchising and careers.