Cheeky Fishing

Cheeky Fishing is a brand that represents the best in fishing equipment performance and innovation. Founded in 2009 by Scott Caras, Peter Crommett, Ted Upton, and Max Key, the brand was born out of a desire to break away from the traditional and stuffy vibe of fly fishing. The founders were unsatisfied with the uninspired look and underwhelming performance of existing fishing equipment, so they set out to create something different.

With innovative designs, Cheeky Fishing introduced brightly colored reels with obscenely large arbors, setting a new standard in the industry. Over the years, the brand has developed a comprehensive range of reels, pliers, and accessories to cater to every angler's needs and preferences. They have also embraced social media, connecting with the youthful angling movement and becoming a favorite among those who value inclusivity and fun.

Cheeky Fishing is not just about providing top-quality gear; they are also committed to conservation and giving back to the community. The Cheeky Schoolie Tournament, the world's largest fly fishing tournament, raises funds for striped bass conservation. The brand has also donated a significant amount of food to local food banks and partnered with organizations dedicated to preserving fisheries and understanding the effects of climate change.

As Cheeky Fishing continues to grow, their impressive lineup of reels, including the PreLoad, Sighter, Launch, and Limitless, caters to anglers of all skill levels and fishing preferences. They have also expanded their product menu to include leader, tippet, backing, and artist-designed apparel. Looking to the future, Cheeky Fishing remains committed to pushing performance, innovation, and design boundaries.

They strive to provide anglers with the best equipment while maintaining a smart and inclusive approach. With their top-notch customer service and dedication to creating a great angling experience, Cheeky Fishing is a brand that anglers can trust and rely on