Cheerwine, a tradition in Southern refreshments since 1917, is the oldest continuously produced soft drink in the United States, celebrated for its distinctive cherry flavor and deep burgundy hue. Founded in Salisbury, North Carolina, by L.D. Peeler during a sugar shortage, Cheerwine boasts a rich history of family ownership and innovative twists on traditional soda. Over the years, the company has expanded its product offerings to include Diet Cheerwine, Cheerwine ice cream, and uniquely flavored beverages, resulting in a variety of options that delight soda enthusiasts.

Cheerwine's commitment to community is highlighted through events such as the annual Cheerwine Festival, which attracts thousands and celebrates the local culture with crafts, music, and food. The brand also engages with fans through its Cheerwine Authentic Soda Society and collaborations like the Cheerwine Doughnut with Krispy Kreme. With an unwavering dedication to quality and a legacy spanning over a century, Cheerwine embodies Southern hospitality and flavor, inviting everyone to "Grab a cold glass of our unique cherry soda and dive in."