The Chenin Blanc Association is a renowned brand that offers a practical and valuable tool called the Chenin aroma wheel. Developed in 2005 and updated based on the sensory evaluation of over 3,000 South African wines, this information graphic is utilized by educators and sommeliers for assessing Chenin aromas. It serves as a guide to showcase and educate others about South African Chenin both locally and abroad.

By utilizing the aroma wheel, individuals can enhance their understanding and recognition of the sensory attributes of Chenin Blanc. It enables effective communication and education about wine, making it accessible to a wider audience. To further expand its reach, the Chenin Blanc aroma wheel was recently reimagined in collaboration with Shona, isiZulu, and isiXhosa speakers, who translated its terminology into their native languages using indigenous taste references.

This innovation underscores the brand's commitment to inclusivity and its desire to break boundaries in the world of wine. With its versatility and adaptability, Chenin Blanc has become an integral part of the South African wine industry's DNA, creating an exciting and diverse wine landscape