CherryPepper is a French-language vegan lifestyle publication created by a small team of contributors, including Magalie, Aurélie, Michel, and Patricia. Its focus is on making vegan living practical, appealing, and accessible, guided by ethics, compassion, and concern for the planet, with health presented as an added benefit. The site shares plant-based recipes and everyday ideas, from quick breakfasts and baked treats to savory dishes and gluten-free options.

Its articles and videos also explore vegan food, shopping, gardening, and responsible consumer choices. Beauty and personal care are another part of its coverage: CherryPepper features and discusses vegan cosmetics, including products that are not tested on animals. Readers can browse interviews, magazine articles, practical tips, and video content, including food vlogs and product demonstrations.

The publication also highlights books and projects for readers to support, and invites its audience to follow its YouTube channel and social media. CherryPepper presents veganism as a varied, colorful way of life that can reduce harm to animals and lessen environmental impact