Cherry Willow Apparel

Cherry Willow Apparel is a charitable fashion brand operated by Cherry Willow Initiative, a 501(c)(3) tax-exempt nonprofit. Its mission is to change how people impacted by homelessness are seen, challenge inaccurate judgments about human worth, and help individuals share their inner potential. The organization describes its apparel as rooted in unconditional love and intended to support the unsheltered while building community and awareness.

Its shop offers clothing and accessories, including hooded sweatshirts, heavyweight T-shirts, fleece pants, and hats. Shoppers can also find co-branded collections created with partner organizations and collaborators. The brand provides online shopping, secure checkout, a 30-day return policy, and free standard shipping on orders over $100.

Beyond apparel, Cherry Willow offers ways to get involved through donations, partnerships, events, sponsorships, internships, and an affiliate program. Its website also features information about its mission, media coverage, livestreams, and articles on homelessness and housing. Through its products and engagement opportunities, Cherry Willow Apparel invites customers and supporters to help foster a more compassionate view of people experiencing homelessness.