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Color name
RGB
HSL
CMYK
#FFD833
Bright Sun
255, 216, 51
49, 100, 60
0, 15, 80, 0
**Brand Description: Lazada Group**
Founded in 2012, Lazada Group has emerged as Southeast Asiaโs leading eCommerce platform, connecting consumers across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada leverages advanced technology, robust logistics, and secure payment systems to deliver a seamless shopping experience. Their offerings include LazMall, the region's largest virtual mall featuring over 32,000 brands, ensuring product authenticity and quick delivery with a customer-friendly return policy.
Additionally, the Lazada Marketplace allows retailers to access millions of shoppers, providing essential services such as secure transactions and marketing analytics across 18 product categories, including health & beauty, fashion, and home appliances. Their cross-border initiative enables Southeast Asian brands to reach global consumers, facilitated by Alibaba's extensive logistics network. With a commitment to innovation, Lazada continues to redefine retail, aiming to serve 300 million customers by 2030 while enhancing shopping through technology and customer engagement.
Brand industry
E-commerce and Shopping
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