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Established in 1990, AS Company SA is a Greek-based manufacturing and trading company, with its main business activities revolving around toys. AS imports, distributes toys, as well as develops and manufactures its own toys. Leveraging on its deep know-how in the toys business, its extensive POS network (more than 1,800 points around Greece), and its robust licensing portfolio, AS Company has become one of the key players in the Southeast Europe Toy market. AS Company is positioning itself exceptionally well in the toy market, holding approximately 15% share, 2nd largest share. AS success is mostly based on a) being exclusive representative of globally known products with highly aware brands b) a dedicated marketing and R&D department c) long term relationships with toy & game retail chains, supermarkets and hypermarkets and d) healthy balance sheet that can support financing requirements of working capital and investments. Apart from the toy business AS Company has expanded in the children’s clothing with the Italian brand “IDEXE” the last 4 years. AS Company is listed in the Athens Stock Exchange - Sector: Wholesale - (Bloomberg symbol: ASCO, Reuters symbol: ASCr.at) You can find us at: AS Company SA 2nd Klm. Palaias Simahikis Odou, PC 57013 Thessaloniki, Greece T: +30 2310 572000 Fax: +30 2310 572076
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Hex Code
Color name
RGB
HSL
CMYK
#E31F26
Alizarin Crimson
227, 31, 38
358, 78, 51
0, 86, 83, 11
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#121212
Cod Gray
18, 18, 18
0, 0, 7
0, 0, 0, 93
Chicco is a baby and parenting brand featured by AS Company in Greece. Its mission is to support parents and children with products and services designed to make everyday family life easier, while encouraging children’s development. The range spans essential baby-care products and items for play, travel, feeding, sleep and home.
Parents can find strollers, including the Bellagio line, car seats and accessories, baby carriers, cradles, bouncers and the Next2Me Forever 3-in-1, which can be used as a bedside crib, cot or floor bed. Feeding products include bottles, teats, sterilizers, warmers, cups, tableware and breastfeeding accessories; the collection also covers pacifiers, changing, bathing, hygiene and teething needs. Chicco offers toys for babies and children, along with products for different age groups.
The brand says its products are developed through collaboration among research and development teams, its research center, specialists and families. It emphasizes quality, safety, innovation and a sustainable approach, aiming to meet children’s and parents’ needs while respecting the environment and communities.
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The AS Company name, logos and brand assets are trademarks of AS Company and its affiliates. Brandfetch isn't affiliated with or endorsed by AS Company. Their use is subject to AS Company's brand guidelines.
