Unclaimed brand
Chickapig first launched as a grassroots board game in 2016 by game creator Brian Calhoun (of Rockbridge Guitar) and musician Dave Matthews. Due to the game's immediate broad appeal and original quirkiness, Chickapig quickly evolved into a full-fledged brand, including a children's book, Little Joe Chickapig plush toy and Chickapiglets.
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Hex Code
Color name
RGB
HSL
CMYK
#17276F
Lucky Point
23, 39, 111
229, 66, 26
79, 65, 0, 56
#DA5161
Cabaret
218, 81, 97
353, 65, 59
0, 63, 56, 15
#2A7CAE
Jelly Bean
42, 124, 174
203, 61, 42
76, 29, 0, 32
Chickapig is a vibrant brand founded by Brian Calhoun, a luthier and game creator from Rockbridge County, Virginia. The brand emerged from Calhounโs passion for creating engaging content for children and families, beginning with the popular board game Chickapig, launched in 2013. This game, inspired by Calhoun's experiences and love for storytelling, led to the creation of children's literature as well, starting with the book *Little Joe Chickapig*. The Chickapig universe continued to expand with the introduction of Chickapiglets, a game designed for younger players, and the accompanying storybook *Chickapiglet, Who Lives Where?* released in 2021.
Chickapig and its spin-off projects, including the poker-based game *25 Outlaws*, have garnered media attention and are celebrated for their farm-to-table fun and educational value. With a commitment to family-friendly entertainment, Chickapig offers not only games and books but also engaging activities that inspire creativity in children, making it a beloved brand in the world of children's entertainment.
Brand industry
Games
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