CHIRAPAQ is a brand that represents an indigenous association composed of Andean and Amazonian people, working towards the affirmation of cultural identity and the recognition of the rights of indigenous communities. Their mission is to preserve and promote the rich cultural heritage of indigenous peoples. This brand focuses on various aspects such as communication, indigenous culture, and food sovereignty.

They engage in cinema, providing a platform to share stories and experiences of indigenous communities. Additionally, they emphasize the importance of culture and art in nurturing the identity of indigenous children and youth. CHIRAPAQ also amplifies the voices of indigenous women, advocating for their rights and participation in decision-making processes.

They strive to create awareness of the challenges faced by indigenous communities and the need for their inclusion in societal discussions. Furthermore, CHIRAPAQ promotes cultural food practices, sharing recipes like cauliflower stir-fry and vegetable tortilla with quinoa, suitable for children aged one and above. By appreciating and celebrating indigenous cultures, CHIRAPAQ contributes to the preservation and empowerment of indigenous communities