Chief Happiness Officer Association
@choassociation.org
Welcome to Chief Happiness Officer Association (CHOA) Co-create Happiness for Sustainable Business Founded in 2021, the Chief Happiness Officer Association Limited (CHOA) is a non-profit organization dedicated to promoting happiness, workplace culture and sustainability across communities, organizations and society. Supported by over 20 distinguished advisors from the business, industry and education sectors, CHOA strives to […]
Chief Happiness Officer Association's Company Logos


Chief Happiness Officer Association's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FCB900
Selective Yellow
252, 185, 0
44, 100, 49
0, 27, 100, 1
#FECDA5
Flesh
254, 205, 165
27, 98, 82
0, 19, 35, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About Chief Happiness Officer Association
The Hong Kong Chief Happiness Officer Association (CHOA) is a non-profit organization founded in 2021 with the mission to co-create a happy and healthy environment in every organization, promoting corporate culture excellence in Hong Kong and the Region. They strive to build a platform for all stakeholders to advance psychological wellness awareness in the workplace and corporate happiness. At CHOA, they believe that corporations can lead the Chief Happiness Officer (CHO) movement by transforming company cultures.
They emphasize the importance of employee happiness, which not only enhances their performance but also spreads to their families and the community. They offer various programs and initiatives such as the Happy School Campaign, CHO Forum Series, CEO Master Class, and Happy Vibes Gallery. Led by Founder and Executive Chairman Mary Suen, the association aims to empower individuals, organizations, and communities to learn and grow.
They have honorary advisors including Mr. Eddie Ng, GBS, JP, former Secretary for Education of HKSAR, and Ms. Sally Wan, Chief Executive Officer of AXA Greater China.
Through their membership program, they co-create happiness for sustainable business and promote optimal wellness in every organization
Brand industry
Business and Consumer Services
Company type
Nonprofit
Year founded
2021
Company size
11-50 employees
