Choke

ChokeLab is a Brazilian Jiu-Jitsu-focused brand and online shop offering training gear, instructional content, interviews, and seminars for practitioners and fans of the sport. Its product range includes competition and training kimonos, belts, patches, finger tape, and themed apparel such as T-shirts. The brand’s on-demand video series features technique instruction from well-known practitioners, with topics including Andre Motta’s Advanced Spider Guard, Robson Moura’s Butterfly Guard Revisited, and Gustavo Batista’s Worm Guard Destruction.

ChokeLab also shares exclusive interviews and profiles of competitors and instructors from the Brazilian Jiu-Jitsu community through its video and editorial content. Its seminars bring practitioners together for in-person instruction, with events featuring athletes and coaches such as Cole Abate, Lucas Pinheiro, Leonardo Saggioro, Tainan Dalpra, and Lucas Lepri. The site organizes its offerings across categories including apparel, kimonos, accessories, belts, seminars, and videos.

Through its mix of products, instructional resources, and events, ChokeLab serves people looking to train, learn, and stay connected with the wider Jiu-Jitsu community