Choosing Wisely Australia is a well-known brand dedicated to helping patients and healthcare professionals make informed decisions about tests, treatments, and procedures. Their mission is to improve the safety and quality of healthcare by providing resources and tools to support thoughtful decision-making. With their implementation resources, health services can effectively integrate the Choosing Wisely initiative into their systems, ensuring the highest quality of care for patients.

The brand offers toolkits, including a Hospital Implementation Toolkit and a Stewardship Toolkit for Clinical Educators, as well as engagement resources like the JMO and medical student toolkit. Choosing Wisely also provides valuable information for health professionals in various fields, such as general practice. Through their resources, including a slide deck and an Opioids Hub, they aim to enhance knowledge and promote evidence-based practices.

Consumers and carers can benefit from Choosing Wisely's health information and resources, such as the 5 questions to ask your doctor or healthcare provider. By empowering individuals to ask the right questions and communicate effectively with their healthcare professionals, Choosing Wisely helps ensure that patients receive the right amount of care. Overall, Choosing Wisely Australia is a trusted brand that plays a vital role in improving healthcare quality and safety by promoting informed decision-making for both healthcare professionals and patients