Chosen Arrow Apparel

Chosen Arrow Apparel is a New Zealand brand creating cycling and triathlon apparel for “ordinary humans doing epic things.” Founded in 2019 by Johanna, the business grew from a leap of faith: after leaving her job, she spent five months in China, where she connected with suppliers producing cycling and triathlon kit. Back in New Zealand, she developed the brand alongside full-time work, and today balances it with family life and a dairy farming business.

The range includes men’s and women’s apparel, with trisuits among the pieces designed by Johanna. Chosen Arrow also receives custom enquiries and requests for new products, reflecting its collaborative approach and the enthusiasm of its customers. The brand aims to support people pursuing their athletic goals, whether they are preparing for a race or taking on a personal challenge. Visitors can shop online, consult a sizing chart, and find information about shipping. Customers can also subscribe to email updates about product developments and special offers.