ChotTop is a Vietnamese online ranking and auction platform that lets shops compete for prominent positions across Shopee, TikTok Shop, and Lazada. Its central idea is that rankings are determined by auction bids rather than algorithms or advertising: shops can bid for the top spot, while lower bids place them at the corresponding position on the leaderboard. New shops can start bidding from 10,000 Vietnamese dong.

The platform organizes listings into categories including fashion, beauty, mother and baby, home and living, electronics, food and drink, health, sports and travel, books and stationery, pets, automotive, and other services. Visitors can browse current and all-time rankings, review shop descriptions, click through to shop websites or marketplace pages, and see each listing’s category and position. Shops can add to a bid or bid to claim a specific rank, subject to the current auction amounts. ChotTop presents activity across a range of sellers, from independent businesses to well-known brands, giving shops a shared venue to pursue visibility and helping shoppers discover stores and products.