Christmas in the Park

Santa’s Swag Shop is the official store for Christmas in the Park, a free holiday event held in downtown San José. The shop offers seasonal merchandise across categories including sweatshirts and jackets, hats and beanies, T-shirts and polos, children’s items, ornaments, collectibles, pet products, hot chocolate, and gift cards. It also features official snowman and Blinky merchandise. According to the store, every purchase supports the free holiday event.

Beyond shopping, the site helps visitors and community members take part in the celebration. Individuals, families, schools, and businesses can adopt a tree, select its location on a live park map, and support the display. The Main Stage invites choirs, dance groups, schools, bands, and cultural performers to book a performance during the holiday season. The organization also promotes donations to its Lighting the Future campaign, described as a $10 million capital investment effort focused on safety, STEAM education, and community impact.