Sarbacane

Sarbacane is a brand of Positive Group France, a software publisher based near Lille and a specialist in email marketing for small and medium-sized businesses. Its professional email routing solution enables clients to send information by email, with campaigns subject to review before delivery. This moderation process checks for compliance with applicable rules, including consent requirements and the presence of an unsubscribe link. When a campaign appears irregular, the team may refuse to send it and can advise the sender on how to address compliance concerns.

Sarbacane also provides a channel for recipients to report suspected spam or other breaches, such as problems with message content, unsubscribe procedures, or data collection. Reports can be sent to the company’s abuse team for review and follow-up. Positive Group France states that it adheres to the Data & Marketing Association France’s code of ethics for electronic direct communication. Its website also provides information about the company’s activities, service terms, privacy protections, and anti-spam policy, reflecting a focus on responsible email marketing and regulatory compliance.