Hashimoto Selbstmanagement, created by Nicole Pilch and also known as Ciao Hashi, offers educational resources and coaching for people seeking to better understand and manage Hashimoto’s thyroiditis. Pilch draws on her personal experience with the condition, a master’s degree in molecular biotechnology with a medical focus, and research experience in metabolism at RWTH Aachen University Hospital. The brand’s approach considers physical, psychological, and personal wellbeing, covering topics such as nutrition, micronutrients, blood test results, organ support, hormones, and stress.

Its offerings include the Metamorphose online program, a comprehensive course with practical guidance and step-by-step strategies; the Hashimoto Code crash course, focused on understanding potential triggers and interpreting thyroid-related blood values; and a metabolism-reset course. Visitors can also access free tools, including a trigger checklist, a self-test, and calculators for thyroid values and vitamin D. The website features articles on Hashimoto-related topics and participant testimonials. Pilch presents these services as support for taking a more informed, active role in one’s health journey.