Čierna Ovca helps real estate agencies and agents generate seller appointments rather than simply supplying unqualified leads. The brand plans and runs recruitment campaigns aimed at property owners who are considering selling, then contacts and pre-qualifies each enquiry. Its team gathers information about the property and the owner’s reasons and intended timing for a sale before arranging a meeting in the agent’s calendar.

Services include paid campaigns, organic recruitment and brand-building, local market and competitor research, recruitment strategy, lead calling and qualification, personal branding for agents, and campaign reporting and optimisation. The stated goal is to give clients a consistent calendar of appointments with prospective sellers while reducing the time agents spend following up with enquiries. The website reports more than 380 monthly enquiries, a 38% appointment rate, and an average cost of €11 per recruitment contact. It also says that if no appointment is arranged during the first month, work continues free until one is secured. Client testimonials describe time savings and strong campaign response.