CIFFT (International Committee of Tourism Film Festivals) is a top-notch benchmarking platform that brings together international corporate and tourism film festivals. They are the most prestigious award and recognition initiative for tourism ads, promotional, and social media videos. Since 1989, CIFFT has been defining the world's best tourism films of the year through their exclusive CIFFT Circuit competition.

The most effective tourism videos and the creative talents behind them are honored at the renowned World Tourism Film Awards, a memorable ceremony that celebrates excellence in the travel video marketing industry. Receiving the most important award in this industry means prestige, recognition, and visibility for tourism brands. CIFFT works to encourage these brands to achieve excellence in promoting their destinations, products, and services using video.

Supported by endorsers like UNWTO, ETC, CATA, CTO, Skal International, and in partnership with the Tourism and Society Think Tank, CIFFT is the most prestigious awards initiative in the travel video marketing industry. Their vision is to become a major contributor in driving innovation and creativity in tourism communication. CIFFT aims to be recognized by the industry and media as a reference in tourism promotion through video.

Their mission is to promote the creativity and economic development of the travel video marketing industry by hosting the world's best tourism film festivals, recognizing and rewarding excellence, and supporting members to adopt the same standards. CIFFT also encourages the tourism industry to achieve excellence in video promotion and raises awareness among the general public about the importance of travel video marketing. For more information, you can contact Alexander V.

Kammel (CIFFT Director), Hugo Marcos (CIFFT General Secretary), or Carolina Fontana (Marketing & Communication Coordinator)