Cifrasoft is a cutting-edge technology brand that specializes in audience research and measurement of TV, radio, internet, and OTT audiences. Their innovative solutions are designed to capture real people's behavior on mobile and desktop devices, bringing a new level of interactivity to mobile e-commerce, mobile advertising, second screen, and social TV applications. One of their flagship products is the Mediameter SaaS-platform, which turns any mobile phone, tablet, or smartwatch into a cross-media peoplemetering device.

This platform relies on state-of-the-art audio fingerprinting, acoustic watermarking, and on-device behavioral data collection technology. Cifrasoft also offers a range of other solutions, including a panel management dashboard and API that allows clients to monitor app activations and daily in-tab rates. They provide simple web-based software for setting up and maintaining mobile devices, as well as an ACR SDK for mobile applications that enables developers to build applications quickly for real-time content recognition.

With a focus on technological advancements, Cifrasoft's products and services provide accurate and efficient audience research solutions